Cultivating Trust: How ØMA and GS1 Kenya are Setting New Standards for Avocado Traceability
In today’s increasingly conscious marketplace, knowing the origin and journey of our food is no longer a niche interest – it’s a fundamental expectation. For high-value crops like avocados, ensuring verifiable traceability isn’t just about consumer trust; it’s crucial for market access, quality assurance, and unlocking the full potential of sustainable agriculture. At ONE MILLION […]